Creation of a digital campaign to encourage Chinese holiday-makers to choose Dubai as their New Year holiday. Honour your traditions and create new ones. Climb the tallest tower in the world, fly through skyscrapers on a zip line and splash down a water slide.

Client: DTCM
Agency: Insignia Worldwide, UAE
Creative Director: Max Lucci
Concept/Art Director: Syed Umair
Copywriter: Lakshmy Nair