Introduction

The Devil is in the details, my philosophy in art and pretty much my philosophy of life.

A conceptual and creative Art Director who approaches briefs with an integrated angle. A designer by trade and storyteller by nature, has worked on numerous clients across industries that include retail destinations, FMCGs as well as hospitality experiences.

I view my level of success in the way that both my team and my superiors look to me when developing a new idea for both the smallest and the most influential brands. This reflects the level of conviction that my agency has in my abilities in such a short period of time. I am valued as a fresh and dynamic creative entity who is willing to come forward with all kinds of ideas (some even downright wacky).

I would like to work with people who know what they want and how to achieve their objectives successfully. Be part of a team of creatives that are fiercely determined to develop killer ideas and have the passionate drive to fulfill their visions. I am an Art Director seeking to expand my skills and make new alliances in the design community & off course now in the hunt for International Awards. 

Education

B. Design, Graphics / Communication Design
Department of Visual Studies, University of Karachi
2005 – 2008
Karachi, Pakistan
 

Skills

ATL, Adobe Illustrator, Adobe Photoshop, Art Direction, BTL, Creative,
Creative & Adaptive Thinking, Integrated Marketing, Photo Manipulation, Photography, Traditional & Digital Advertising

Experience

Digital Lead
Finsbury Glover Hering
SEP 2021 – Present
Dubai, United Arab Emirates

Head of Digital Design
Namshi
OCT 2020 – JUN 2021
Dubai, United Arab Emirates

Senior Art Director
Freelance
Dec 2019 – SEP 2020
Dubai, United Arab Emirates

Head of Art
Insignia Worldwide
Mar 2014 – Nov 2019
Dubai, United Arab Emirates

Freelance Art Director
Green Man's Ark
Aug 2013 – Feb 2014
Karachi, Pakistan

Art Director
Adcom (Pvt.) Limited
Aug 2012 – Jul 2013
Karachi, Pakistan

Creative Manager
Spectrum Y&R
Jun 2011 – Jul 2012
Karachi, Pakistan

Associate Creative Manager
Spectrum Y&R
Jun 2009 – Jun 2011
Karachi, Pakistan

Art Director & Assistant Director (AV)
Freelance
May 2008 – May 2009
Karachi, Pakistan

Awards

Packaging Design Served
Behance
2014

Print Ad of the Year
Spectrum Y&R
2012

Young Lotus
ADFEST ASIA
2012

Shinning Star
Spectrum Y&R
2011

Rising Star
Spectrum Y&R
2010

Won 14 Ad of the Month in Spectrum Y&R
in a time span of 26 Months