Client: Jumeirah™ Hotels
Agency: Insignia Worldwide, UAE
Creative Director: Max Lucci
ACD/Copywriter: Smita Subramaniam
Art Director: Syed Umair
WHAT IS NAYA?
Naya as a brand represents a seamless synergy of classic and modernity, while remaining true to its traditional roots, embraces a contemporary feel. Stylishly enduring, the brand reflects what is offered by the venue - a sophisticated interpretation of traditional North India.
VIBRANT EXPRESSIONS OF FLAVOR. What sets North Indian cuisine apart from the rest is the impeccably balanced
combinations, that present sweet, sour, spicy and savory flavors in a single dish. This is an emotion that is hard to describe, but akin to the vibrant explosions of color during Holi, when numerous colors mingle together to present a unique picture. This is the route we have explored in this concept.