Client: Dubai Taxi Corporation - DTC
Agency: Insignia Worldwide, UAE
Creative Director: Max Lucci
ACD/Copywriter: Smita Subramaniam
Art Director: Syed Umair
To create awareness of the brand of Dubai Taxi Corporation and establish their presence in the market as the pioneers in providing road transport solutions. The campaign should also advertise the various services provided by DTC and increase the number of passengers using these services.
CHALLENGE.
All taxis are considered as a single entity and the passengers are not aware of the unique services that are provided only by Dubai Taxi Corporation. Services like Mashaweer and In-safe hands are hardly known to anyone in the City.