Client: DTCM - Dubai Department of Tourism & Commerce Marketing
Agency: Insignia Worldwide, UAE
Creative Director: Max Lucci
Concept/Art Director: Syed Umair
Copywriter: Lakshmy Nair
Director: Mike Beech
Producer: Antonio Sabatella (Tomorrow Film)
Sound design: Khaled Hamdy
Creation of a digital campaign to encourage Chinese holiday-makers to choose Dubai as their New Year holiday.
Honour your traditions and create new ones.
Climb the tallest tower in the world, fly through skyscrapers on a zip line and splash down a water slide. Wave your hands in the air and snap as many photos as you can with characters from all your favorite movies.
Feel your adrenaline race as you take on the dunes and feast on local delicacies as the sun sets. Soak up culture in centuries-old forts and hang out in the places that are not on any tourist map.
Bask on the beach, shop every brand imaginable and savor fine dining in sumptuous settings as red and gold fireworks light up the sky.
Celebrate, together.
Discover Dubai.